Aviation

The District Court of Amsterdam (the Court) recently released its decision on alleged ‘greenwashing’ claims against Dutch airline KLM (the Decision). The Court found that 15 of the 19 impugned KLM advertising statements and environmental claims were unlawful and misleading to consumers. Specifically, the Court held that it was misleading and unlawful for KLM to make advertising statements suggesting that (i) flying can be or become sustainable, and (ii) the purchase of or contribution to a “compensation” product actually reduces, absorbs or compensates for part of the climate impact of flying. This bulletin briefly summarizes the background of the case and important aspects and implications of the Decision. Background. Dutch environmental groups Fossielvrij Netherlands (Fossil Free Netherlands) and Reclame Fossielvrij (Fossil Free Advertising) (together, FF), supported by ClientEarth, an international environmental advocacy organization, delivered a letter to KLM in May 2022 stating their intention to file a legal claim if their demands, including calling for a ban on all fossil fuel advertising in the EU, were not met. FF and ClientEarth indicated that they were targeting KLM’s ‘Fly Responsibly’ ad campaign and the airline’s offers for customers to purchase carbon offsets to fund reforestation projects or the purchase of biofuels to offset the emissions from a customer’s flight. FF filed a ‘greenwashing’ lawsuit against KLM in July 2022, alleging that the airline’s climate-related advertising misled the public and challenging KLM’s carbon offsetting marketing, which purported to allow customers to reduce the carbon impacts of their flights by supporting reforestation projects or the purchase of small quantities of biofuels and Sustainable Aviation Fuel (SAF). Court’s Findings and Decision. The Court considered 19 statements made by KLM in connection with its ‘Fly Responsibly’ and ‘CO2ZERO’ marketing campaigns and ‘KLM Real Deal Days’ promotion campaign under the Dutch Unfair Commercial Practices Act and…

ClientEarth, an environmental advocacy organization active in climate litigation, together with Friends of the Earth and the Good Law Project, presented legal arguments before the UK High Court on June 8-9 in their challenge of the UK government’s net-zero by 2050 strategy. ClientEarth asserts that the UK government has not met its legal obligation under the Climate Change Act, which requires the government to set climate policies that satisfy the UK’s legally binding carbon budgets. ClientEarth argues that the UK is relying on unproven technologies instead of supporting opportunities for immediate impact, including recommendations for cutting emissions and reducing energy bills from the UK’s Climate Change Committee, such as increased insulation and low-carbon heating in buildings. ClientEarth notes that the UK’s current approach will require significant and drastic emissions reductions in the coming decades, with increased impacts on young people and future generations. Last month, ClientEarth, along with Dutch campaigners Fossielvrij Netherlands and Reclame Fossielvrij, delivered a letter to Dutch airline, KLM, stating their intention to file a legal claim if the demands set out in the letter are not met. The demands include calling for a ban on all fossil fuel advertising in the EU. ClientEarth intends for the ban to stop companies like KLM from misleading the public over what is needed to reduce emissions and the airline industry’s contribution to climate change. ClientEarth is targeting KLM’s ‘Fly Responsibly’ ad campaign and the airline’s offers for customers to purchase carbon offsets which will be used to fund reforestation projects or the purchase of biofuels to offset the emissions from their flight. ClientEarth states that such campaigns do little to reduce emissions and may instead undermine and delay urgent climate change action.

Dutch Court Rules KLM Misled Customers and Engaged in Greenwashing

UK Faces Climate Lawsuit Brought by ClientEarth